In a world where every digital touchpoint can become a lever to drive in-store traffic, a new opportunity is emerging for retailers: it’s now possible to simply add a link and offer appointment booking directly from Google.
Thanks to the synergies between Booxi and Yext via the Reserve with Google feature, brands can now turn their local visibility into concrete, measurable actions. In just a few seconds, a user can discover a service on Google Search or Maps and book a slot in-store—without leaving their search, with no friction or detours. It’s a seamless experience for the customer and a powerful one for today’s retailers.
Today, most purchasing journeys start on Google. Consumers search for nearby services or products from their smartphones, often with immediate intent. In this context, the user experience must be fluid, fast, and action-oriented.
With Reserve with Google, retailers meet these expectations. Integrated with Booxi, the appointment booking process is direct, intuitive, and fully synchronized with in-store team availability. All of this is supported by Yext, which ensures the consistency and accuracy of Google Business Profiles (hours, addresses, services, etc.).
Since the activation of this feature for the first clients onboarded by Yext, the results speak for themselves: an average +30% increase in conversion from the Reserve with Google button alone. These figures confirm the strategic value of this feature, which transforms the Google Business Profile into a transactional entry point. It’s a new way to optimize drive-to-store efforts with tangible results—without changing existing infrastructure.
One of the major advantages of this integration lies in its ability to connect digital and physical data through best-in-class tools.
This provides retailers with a complete picture of the customer journey—from click to conversion to in-store visit.
It also supports CRM efforts, local campaign optimization, and helps identify the most in-demand services by geographic area.
Contrary to what you might think, activating Reserve with Google is quite simple and doesn’t require a complex technical project. All you need is:
Once these steps are completed, synchronization takes place and the booking button becomes visible on all relevant listings. No special development is required, and the rollout can be done at scale.
Today’s consumers expect a simple, fast, and personalized experience. Enabling appointment booking on Google meets these expectations while boosting local visibility and conversion rates.
By combining Booxi for appointment management, Yext for local visibility and data, and Google as the natural entry point in the customer journey, retailers unlock a powerful lever to drive foot traffic, enhance user experience, and increase revenue.
